Rightful Air ("Rightful Air," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices available to you.
๐ฑ Key SMS Privacy Statement
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
1.Introduction
This Privacy Policy applies to information collected through our website at link.rightfulairtx.com, by phone, by text message, by email, and in person in the course of providing HVAC, heating, cooling and electrical services.
By using our website, submitting a form, calling us, or opting in to receive text messages from us, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.
2.Information We Collect
2.1 Information You Provide Directly
- Contact information โ your full name, mobile and/or landline phone number, email address, and service address.
- Service information โ details about your HVAC, heating, cooling or electrical needs, equipment make and model, system history, appointment preferences, and photographs or notes taken during a service visit.
- Communication content โ messages you send us via our contact form, email, text message, or voicemail, and notes from phone conversations.
- Payment information โ billing name and address. Card and bank details are collected and processed by our third-party payment processors; we do not store full payment card numbers on our systems.
- Consent records โ the date, time, method and content of any consent you give to receive text messages or marketing communications.
2.2 Information Collected Automatically
- IP address, browser type and version, device type, and operating system.
- Pages viewed, time spent on pages, referring URL, and the links you click.
- General geographic location derived from your IP address (city/region level).
- Cookie and similar tracking identifiers, as described in Section 6.
2.3 Information from Third Parties
- Lead and referral information from partners, review platforms and advertising services, where you have consented to have that information shared.
- Service and scheduling data from our customer relationship management and dispatch software providers.
3.How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Description |
|---|---|
| Service delivery | To schedule, dispatch, perform and follow up on HVAC and electrical service appointments. |
| Communication | To respond to your inquiries, provide estimates, send appointment confirmations and technician arrival updates. |
| Billing & payment | To process payments, issue invoices and receipts, and maintain financial records. |
| Text messaging | To send SMS/MMS messages you have consented to receive, as described in Section 4. |
| Marketing | To send seasonal maintenance reminders, promotions and newsletters โ only where you have opted in and subject to your right to opt out at any time. |
| Improvement | To analyze website usage, improve our services, and develop new offerings. |
| Legal & safety | To comply with applicable law, enforce our Terms & Conditions, prevent fraud, and protect the rights and safety of our customers, employees and business. |
4.SMS / Text Messaging Privacy
4.1 Consent and Opt-In
We only send text messages to individuals who have provided express written consent. You may provide consent by submitting a form on our website with the SMS consent checkbox selected, by verbally agreeing during a phone call with our staff, by signing a service agreement containing SMS consent language, or by texting our published number first.
The consent language presented at the point of opt-in is:
"By providing my mobile phone number, I expressly consent to receive text messages (SMS/MMS) from Rightful Air, including messages sent using an automatic telephone dialing system, regarding appointment scheduling, service updates, estimates, billing and occasional promotional offers. Message frequency varies (typically 2โ6 messages per month). Message and data rates may apply. Reply STOP to opt out or HELP for help. Consent is not a condition of purchase."
4.2 Types of Messages You May Receive
- Conversational / customer care โ replies to your questions, dispatch coordination, and technician communication.
- Transactional โ appointment confirmations, reminders, technician-en-route notifications, estimates, invoices and payment receipts.
- Promotional โ seasonal tune-up offers, maintenance plan reminders and service specials, sent only to customers who opted in to marketing messages.
4.3 Message Frequency, Rates and Carriers
Message frequency varies based on your interaction with us and is typically 2โ6 messages per month. Message and data rates may apply according to your mobile carrier plan. Carriers are not liable for delayed or undelivered messages.
4.4 Opting Out and Getting Help
- Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to any message to opt out. You will receive a single confirmation message and no further messages will be sent.
- Reply HELP for assistance, or contact us directly at (817) 932-1400 or [email protected].
- Opting out of text messages does not remove you from phone or email communication; contact us separately to change those preferences.
4.5 How We Protect SMS Data
๐ Mobile Data Sharing Restriction
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Information sharing with subcontractors who provide support services โ such as our customer service platform, scheduling software and SMS delivery provider โ is permitted solely so that we can deliver the messages you requested. Those providers are contractually prohibited from using your mobile information for their own purposes.
Text messaging originator opt-in data and consent is never shared with any third party for any purpose other than delivering the messages you consented to receive.
5.How We Share Information
We do not sell, rent or trade your personal information. We share information only in the limited circumstances described below:
- Service providers / subcontractors โ companies that perform services on our behalf, such as scheduling and CRM software, SMS and email delivery platforms, payment processors, and website hosting. These providers may access your information only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose.
- Technicians and staff โ our employees and authorized subcontractor technicians receive the information necessary to complete your service appointment.
- Legal requirements โ where required by law, subpoena, court order, or governmental request, or where necessary to protect our legal rights, investigate fraud, or protect the safety of any person.
- Business transfers โ in connection with a merger, acquisition, financing, or sale of all or part of our business, subject to the protections of this Policy.
- With your consent โ in any other case where you direct or authorize us to share your information.
6.Cookies & Tracking Technologies
Our website uses cookies and similar technologies to operate the site, remember your preferences, measure traffic, and โ where applicable โ support advertising. Categories include:
- Strictly necessary cookies that enable core site functionality, including form submission.
- Analytics cookies that help us understand how visitors use the site so we can improve it.
- Advertising cookies that may be used to measure the effectiveness of our advertising.
You can control cookies through your browser settings. Disabling cookies may affect some website functionality. Our site does not currently respond to browser "Do Not Track" signals.
7.Data Security
We maintain reasonable administrative, technical and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration and destruction. These include encrypted transmission of data submitted through our website, restricted access to customer records, and vetting of the vendors who process data on our behalf.
No method of transmission over the Internet or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.
8.Data Retention
We retain personal information for as long as necessary to provide our services, maintain business and financial records, resolve disputes, and comply with legal obligations. Service and warranty records are typically retained for the duration of the applicable warranty period plus the period required by Texas law. SMS consent and opt-out records are retained for at least four years, as recommended for telephone-consumer-protection compliance, even after you opt out.
9.Your Privacy Rights & Choices
Depending on where you live, you may have the right to:
- Access the personal information we hold about you.
- Correct inaccurate or incomplete personal information.
- Delete your personal information, subject to our legal and record-keeping obligations.
- Opt out of marketing emails (use the unsubscribe link), text messages (reply STOP), or phone solicitations (ask to be added to our internal do-not-call list).
- Opt out of the sale or sharing of personal information โ note that we do not sell personal information.
- Non-discrimination โ we will not deny service, charge different prices, or provide a different level of service because you exercised a privacy right.
To exercise any of these rights, contact us using the details in Section 14. We may need to verify your identity before fulfilling a request, and we will respond within the timeframe required by applicable law.
10.Texas & Other State Privacy Rights
Rightful Air operates in Texas. Residents of Texas may have rights under the Texas Data Privacy and Security Act, and residents of other states (including California, Virginia, Colorado and Connecticut) may have comparable rights under their own state privacy laws. Where those laws apply to us, we will honor verified requests to access, correct, delete or port your personal information, and to opt out of targeted advertising or profiling. Submit requests to [email protected].
11.Children's Privacy
Our website and services are intended for adults. We do not knowingly collect personal information from anyone under 13 years of age. If we learn that we have collected such information, we will delete it promptly. If you believe a child has provided us information, contact us at [email protected].
12.Third-Party Links & Embedded Content
Our website may contain links to, or embedded content from, third-party websites and services (for example, our online request form and map services). This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party site or service you interact with.
13.Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will revise the "Last Updated" date at the top of this page. Material changes will be communicated through a prominent notice on our website. Your continued use of our website or services after an update constitutes acceptance of the revised Policy.
14.Contact Us
If you have questions, concerns or requests regarding this Privacy Policy or our handling of your personal information, please contact us:
Rightful Air โ Privacy Contact
Keller, TX 76244
This Privacy Policy is provided for informational purposes and does not constitute legal advice. Rightful Air recommends review by qualified legal counsel before publication.